Social Media Use Policy

Scope

Thispolicy applies to all employees (See Definition) of Diamond Creek MedicalCentre

Authorised By

Practice Manager and Practice Principle

Purpose

Thispolicy defines the rules for each employee when engaging in social collaboration, regardless of toolset, forum or medium.

Background

DiamondCreek Medical Centre recognises employees use social media and that the linesbetween work and home are becoming increasingly difficult to identify with theuse of mobile devices.

Employeesare personally responsible for the content they publish in a personal orprofessional capacity on any social media platform. This policy applies toDiamond Creek Medical Centre employees, honorary appointments, volunteers,trainees and students.

Thispolicy does not apply to staff members’ personal use of social media platformswhere they make no real or perceivedreference to Diamond Creek Medical Centre, its staff, its clients, services,business partners, government, suppliers or other stakeholders. 

Definitions

SOCIAL MEDIA

‘Social media’ describes the online and mobile toolsthat people use to share opinions, information, experiences, images, and videoor audio clips and includes websites and applicationsused for social networking. People use social media to talk,participate, share, network and bookmark online. Social media can include text,audio, video, images, podcasts and other multi-media communications, and isalso known as Social Networking.  Common sources of social media include,but is not limited to: 

·        Email

·        Socialnetworking sites (Facebook, Twitter, LinkedIn, Instagram) 

·        Videoand photo sharing (Flickr, YouTube, Tiktok) 

·        Blogs,(personal, professional and those published anonymously),

·        Micro-blogging

·        Onlineforums and discussion boards 

·        Wikis(Wikipedia) 

·        Podcasting

 

EMPLOYEES

Inthis policy, employees include permanent staff and executives, contractors,temporary staff, trainees and students on placements.

Practice

In this policy, ‘the practice’ may be used interchangeably with the employer strading name: Diamond Creek Medical Centre.

Policy

Wherean employee’s comments or profile can identify them as a Diamond Creek MedicalCentre employee, that employee: 

 

·        Mustensure any online communication is consistent with Diamond Creek MedicalCentre’s Code of Conduct, values, policies and applicable laws.

·        Writeon all postings that the stated views are your own and are not those of DiamondCreek Medical Centre.

·        Mustnot imply you are authorised to speak as a representative of Diamond CreekMedical Centre.

·        Mustnot make any comment or post any material that might otherwise cause damage toDiamond Creek Medical Centre’s reputation or bring it into disrepute. 

·        Mustnot post material that includes confidential/proprietary information or tradesecrets, or information that is offensive, obscene, defamatory, libellous,threatening, harassing, bullying, discriminatory, hateful, racist, or sexist.

·        Mustnot use any Diamond Creek Medical Centre logos or insignia without writtenpermission from the Practice Manager.

·        Canonly disclose and discuss publicly available information.

·        Mustadhere to the Terms of Use of the relevant social media platform, as well ascopyright, privacy, defamation, contempt of court, discrimination and otherapplicable laws, and Diamond Creek Medical Centre’s Privacy of Health Recordsand Personal Information policies. 

Compliance

DiamondCreek Medical Centre reserves the right to initiate action against any staffmember, in accordance with the organisation’s Disciplinary Procedure, who usessocial media in a manner that could be considered inappropriate or notconsistent with this policy or any other Diamond Creek Medical Centre policy. Managementwill consider the nature and severity of the post, the source of the post,whether Diamond Creek Medical Centre was named, if the post is public, if otherco-workers have seen the post, if Diamond Creek Medical Centre or the Healthindustry has been damaged, and or if the comment was impulsive or deliberatewhen considering any disciplinary action. Disciplinaryaction in the event of a serious misconduct may include termination ofemployment or disengagement of external contractors.

Disclosure Of Inappropriate Use

Wherean employee becomes aware of inappropriate or unlawful online content thatrelates to Diamond Creek Medical Centre or content that may otherwise have beenpublished in breach of this policy the situation and circumstances should bereported immediately to the Practice Manager.

Protocol

Diamond Creek Medical Centre related use

Insome instances, an employee’s supervisor may ask an employee to participate inan online forum in a Diamond Creek Medical Centre] job-specific capacity. 

 

Priorto participation, the employee should: 

 

·        Discussinvolvement with his/her supervisor

·        Receiveapproval from Diamond Creek Medical Centre’s Practice Manager / PracticePrincipal  

·        Ensurethey are familiar with relevant policies and protocols, and agree on parametersfor the project 

Personal Use

Thispolicy does not discourage nor unduly limit employees using social media forpersonal expression or other on-line activities in their personal life. 

 

Employeesshould be aware of and understand the potential risks and damage to DiamondCreek Medical Centre that can occur, either directly or indirectly from theirpersonal use of social media and should comply with this policy to ensure thatthe risk is minimised.

 

Employeesare personally responsible for content published in their personal capacity onany form of social media platform.  When in doubt, employees can seekguidance from the Practice Manager on how to comply with the followingobligations.

 

Toavoid breaching this policy employees must:

·        onlydisclose and discuss publicly available information

·        ensurethat all content published is accurate and not misleading and complies with allrelevant practice policies and other legal and professional requirements

·        expresslystate that stated views are personal and are not representative of the practice

·        behavepolitely and respectfully

·        adhereto the terms of use for using the social media platform or website, and adhereto legislation including copyright, privacy, defamation, contempt of court,discrimination, harassment and any other applicable laws, and the Practice’sPrivacy Policy.

·        donot refer to the practice, other staff or contractors without their approval.Do not criticise or denigrate the practice, its staff and contractors, ororganisations it is professionally associated with.

·        thereshould be no photos taken inside the workplace which could capture documents,paperwork, patient charts, or other information protected by privacy law. Donot disclose any patient information without the express consent of the patient

·        donot accept “friend” requests from people you know only as a patient of thepractice.

·        donot disclose any confidential information relating to practice systems.

·        useof social media should not interfere with your work.

 

 

Employeesmust not: 

·        postmaterial that is offensive, obscene, defamatory, threatening, harassing,bullying, discriminatory, hateful, racist, sexist, infringes copyright,constitutes a contempt of court, breaches a Court suppression order, or isotherwise unlawful

·        implythat they are authorised to speak as a representative of the practice, nor givethe impression that the views expressed are those of the practice

·        usethe identity or likeness of another employee, contractor or other member of thepractice

·        usetheir practice email address or any practice logos or insignia that may givethe impression of official support or endorsement of their personal comment

·        useor disclose any confidential information or personal information obtained intheir capacity as an employee or contractor of the practice

·        postmaterial that is, or might be construed as, threatening, harassing, bullying ordiscriminatory towards another employee or contractor of the Practice 

·        commentor post any material that might otherwise cause damage to the practice’sreputation or bring it into disrepute

 

Whenaccessing social media while at work, you must do so in accordance with DiamondCreek Medical Centre’s Internet and Email Usage policies, which requires you touse these resources reasonably, in a manner that does not interfere with yourwork and is not inappropriate or excessively accessed. 

 

Examplesof reasonable use include: 

·        AccessingFacebook during an official break time 

·        Replyingto a family member’s email 

·        Payingbills online during a meal break 

 

Itdoes not include promoting personal business or private enterprises.

Legislation

· PrivacyAct 1988 (Commonwealth) · FairWork Act 2009 (Commonwealth)

Standards / Codes Of Practice / Industryguidelines

·        Social Media and the Medical Profession:guidelines for medical staff and medical students, Australian MedicalAssociation

·        Australian Health PractitionerRegulation Agency (AHPRA) Social Media Policy

 

DiamondCreek Medical Centre has taken all reasonable steps in the development of thispolicy, to make its content consistent with the proper discharge of itsobligations under the Charter of Human Rights and 

 

ResponsibilitiesAct 2006 and all related state and federal laws. This Document has been adaptedfrom General Practice Supervisors Australia http://gpsupervisorsaustralia.org.au/